All agencies aren’t created equal.
You spent a lot of time building and monetizing your list, but most don’t care about longevity OR the long-term relationship between you and your list.
So, it goes a little something like this…
They promise you the world and then lock you into a lengthy, expensive retainer.
Then, they spam your list with generic (even templated and AI generated!) emails and burn your list out in the first couple of weeks.
You’ve lost the crucial trust, credibility, and relatability you worked so hard to get.
Once the results dry up two weeks into your 6-month retainer, and your account is close to getting shut down from all the spam warnings…
You ask them to try something different. The problem?
They physically can’t because they operate with a “one-size-fits-all” approach.
They don’t appreciate that every list and business is different, and they all need a delicate hand-crafted approach with customized strategy and continual testing.
Ultimately you’re left with a big hole in your pocket…
…and an email list in worse shape than when you started.