Email marketing is still one of the best assets for ANY business to build a loyal fan base and drive conversions.
The problem is, getting to that point is far from easy.
Email templates have and never will cut it.
Your list can see right through them.
More often than not, templates are just forms of churned out, low-quality copy that hasn’t been thought through or remotely strategized.
Then, there’s the fact that, unless you’re in 0.0000001% of the business world, your offer, audience, and CTA won’t fit perfectly into the template.
It’s like trying to fit a square peg in a round hole...
You wind up either completely confusing your audience or losing your voice and unique style that drew them to you in the first place.
The bottom line is:
All templated copy achieves is a high unsubscribe rate and a low sales rate.
High unsubscribe rates can cause your email provider to think you’re spamming people and reduce the amount of emails getting delivered.
In the long run, this means even those who are engaged start to miss out on your emails, resulting in low clicks and little to no sales.
You want to come across like you’re trying to build a real, genuine connection with your audience…
...and that’s NOT achieved by copy and paste.
With templates in the trash, that means one thing:
You’ve got to squeeze in learning how to write high-converting copy and subject lines, structure campaigns, segment, and interpret the stats into the everyday running of your business.
It’s like the old saying goes:
“If you chase two rabbits, you will not catch either one.”
One rabbit is your business.
The other rabbit is your email marketing.
If you’re chasing after becoming an expert in email marketing, no matter how hard you try, you’ll eventually start to neglect your business in some way.
Email marketing isn’t something you can master overnight.
It takes years of investment into training, practice, and between you and I… a lot of trial and error in the beginning too.
So, where does that leave you?
Between a rock and a hard place having to choose between running your business and missing out on a huge chunk of revenue from email marketing…
...or becoming a master at email marketing at the expense of your business and having a subpar product or service to send your newly engaged list to?
That’s where we come in...